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Peace, 2022+

Peace, 2022

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In our 5th year, PLUS ONE continued to leverage the power of sports and entertainment to change hearts and minds by uplifting positive narratives and authentic solutions to pressing social justice issues. Gaining a better understanding of how we need to show up has been a wondrous journey of discovery. 

As a purpose-driven agency, our internal culture is anchored in integrity, inspiration and intentionality. As a collective we maintain a ruthless focus in the service of others in order to uplift and advance the movement. 

While impact is so much more valuable than metrics could ever describe, we still like to share the tangible results driven by our clients’ and partners’ shared goals:

  • Designed and launched #MyBlackIsTheBlueprint campaign; reached over 20M and garnered $340K in digital media value.
  • Provided over 40 Black-owned businesses with an NBCU Advertising Opportunity utilizing $20M of media value.
  • Partnered with Imagine Justice and Carnegie Hall to host Academy Award-Winning Artist Common in concert at Sing Sing Prison 
  • Produced Play for Justice (Boston Celtics) 
  • Moderated a “Play for Justice” panel discussion featuring (formerly incarcerated) Represent Justice Ambassador Jarrett Harper, Celtics Players Malcolm Brogdon and Grant Williams on behalf of the Boston Celtics Shamrock Foundation; raised $3M

The LA Sentinel highlighted some of our 2022 goals to influence criminal justice reform policies, facilitate the dismantling of systemic infrastructures in sports and entertainment and uplifting Black-owned businesses. [Read Article]

Our CEO and Executive Producer Kristen Renee Ingram is a proud board member of the Anti-Recidivism Coalition and we are excited to share with great joy that California has reduced its prison population and will close a second state prison in an effort to cut the state’s $14.2 billion corrections budget. 

ARC works to end mass incarceration and reduce recidivism through advocacy and our comprehensive programs—both inside and outside prisons—that empower formerly incarcerated men and women to rebuild their lives. With nearly 80% system-impacted staff, they not only provide services critical to successful reentry, but also work to advocate for the closure of prisons and the development of a more equitable and just system. For more information and/or to support, visit https://antirecidivism.org/

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LA SENTINEL REMIX+

LA SENTINEL REMIX

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One thing that is for sure, PLUS ONE society will make an impact! LA Sentinel had the opportunity to talk with CEO and Executive Producer of PLUS ONE society, Kristen Renee Ingram.

“As I’ve evolved not only as a human but also working through how to use my gifts,” Ingram shared with LA Sentinel. “You’ll see our services evolve as well, like celebrity social responsibility mapping: creating a roadmap for celebrities and influencers to integrate social responsibility into their brand so they can be profitable and at the same time contribute to something greater than themselves.”

Since the beginning of PLUS ONE society, many celebrities, sports leagues, and organizations have received Ingram’s 13 years’ of expertise in marketing, event production, social responsibility, diversity and inclusion and more. 

For example, partnerships with NBA teams, such as the Milwaukee Bucks, Los Angeles Lakers and Indiana Pacers strategically addressed issues of criminal justice through Play for Justice, a Represent Justice program. 

“Kristen Ingram is a visionary. She and the PLUS ONE team bring creativity and expertise to the intersection of sports, entertainment and impact. Her passion for people and commitment to driving change produces transformative experiences, like the Play for Justice program that brings together incarcerated communities and NBA teams across the country” said David Dietz, Social Responsibility Director for the NBA. 

Even through a pandemic, the work does not stop. During the lockdown, PLUS ONE created virtual events with celebrities like DeVon Franklin and Cynthia Bailey.

For more information, read this feature about the work PLUS ONE does every day.

 

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LIVE FREE TURNS 10+

LIVE FREE TURNS 10

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2021 marked ten years of LIVE FREE committed campaigning work to build a movement of community safety.

To celebrate, in partnership with LIVE FREE, PLUS ONE society produced an event at the CIEL Creative Space in Berkeley. Special performances from Goapele, MAJOR, and Tef Poe illuminated the stage, as speakers Mr. Fab, Warryn, and Erica Campbell talked about the mission of LIVE FREE to end gun violence and mass incarceration.

The night started with a Funders’ Mixer with a curated conversation around the ten-year movement. The discussion reflected the four themes of LIVE FREE: Reducing Gun Violence, Ending Mass Incarceration, Transforming Policing, and Civic Engagement. Our donors and supporters listened as we shared the collective success of the network and future work and goals. 

Following the Funders’ Mixer, Steve Kerr and W. Kamau Bell hosted the 10th Anniversary celebration. CEO and President Pastor Mike McBride and LIVE FREE National Staff and local partners filled the room, honoring the past, present, and future of LIVE FREE.  

The largest faith-based grassroots organizing network, LIVE FREE, with the lead of Pastor McBride, is a national movement dedicated to ending gun violence, mass incarceration, and systematic racism. 

“A decade ago, we began a small campaign to end gun violence and mass incarceration, and now we’ve grown, thanks in large part to the Faith in Action team, into a national movement of systems- impacted people, faith leaders, peacemakers, youth, and a range of community-based organizations,” said Pastor McBride.”Becoming an independent organization will allow us to pivot to answer the needs of organizers and communities across the country as we enter this new chapter.”

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DEAR, HIP HOP+

DEAR, HIP HOP

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On August 25, 2021, PLUS ONE society and CEO + Executive Producer Kristen Renee Ingram will be honored with the 2021 Trailblazer Award presented by Hip Hop Week, hosted by PDX Hip Hop Week Co-Founder and Portland Trail Blazers’ DJ, O.G. ONE in recognition of our exemplary social impact work and innovative approach to leveraging hip hop to advocate for policy reform. 

In 2017, Kristen led the historic production of IMAGINE JUSTICE with Common and J. Cole on the steps of the CA state Capitol in Sacramento. As a result, four criminal justice reform bills were passed that year and signed into law – including an end to the cash bail system.

In 2018, she returned to IMAGINE JUSTICE and led the production of the HOPE & REDEMPTION PRISON TOUR: a series of live concerts in various correctional facilities featuring Common and a special guest appearance by Talib Kweli. The three-day Tour throughout California’s Central Valley restored hope in over 5,000 incarcerated men and women and inspired countless youth in the surrounding communities most affected by mass incarceration.

In 2019, she partnered with Good Films Impact to oversee production on all sports and music programs and events for REPRESENT JUSTICE – a social impact campaign that launched alongside Warner Bros.’ theatrical release of JUST MERCY, starring Michael B. Jordan, Brie Larson and Jamie Foxx – inspired by the true story of Equal Justice Initiative founder and Executive Director, Bryan Stevenson.

Currently, Kristen is serving as an Executive Producer with Grammy Award-Winning Producer, Greg Wells (The Greatest Showman) and Academy Award-Winning Artist, Common along with four formerly incarcerated artists (Bobby Gonz, Maserati E, Richie Reseda and David Jassey) to create a one-of-a-kind album that elevates the voices of incarcerated artists.

 “It is an honor to be recognized by the city that raised me — our work is our protest and we fully intend to finish this race!” — Kristen Renee Ingram

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FOX & ROB RICHARDSON+

FOX & ROB RICHARDSON

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Fox and Rob Richardson are the subjects of the Oscar Nominated Documentary, Time, which depicts the story of their 20-year crusade to free Rob who received a 60-year sentence for stealing $5,000 from a credit union. 

PLUS ONE society has partnered with Fox & Rob with the intent to build a national campaign focused on ending life without parole (LWOP) in the United States, beginning with their home state, Louisiana.

WATCH: New York Times ‘I Missed It All.’ What This Former Prisoner Is Fighting For

The U.S. is the only nation in the world that sentences people to life without parole for crimes committed before turning 18. Currently, there are 50,000 people serving life without parole (LWOP). States like Connecticut are setting the trend for reform by passing legislation S.B. 796 that retroactively eliminates life-without parole sentences for juveniles. 

Visit Fox & Rob, for more information.

“We are out of prison, but we’re still not free.” — Fox Richardson

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PEACE, 2020+

PEACE, 2020

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2020 exposed our most valuable commodity — time. 

PLUS ONE found light in the darkness of a pandemic, uprisings and immeasurable injustices by building capacity to continue our mission of leveraging the power of sports and entertainment to uplift and amplify social justice movements in a new headquarters located in DTLA.

As a marketing and events agency focused on social justice and racial equity, our work throughout the year laddered up to tangible results driven by our clients and partners’ shared goals for social impact:

Our 2020 progress was driven by PLUS ONE curated campaigns and conversations with celebrities and system-impacted individuals as well as a mix of the following live and virtual events:

Additionally, PLUS ONE is excited to announce that in 2021 we will be expanding into Portland, Or — hometown of our CEO + Executive Producer Kristen Ingram. 

Service is the rent we pay for living on this earth, for being. It is the very purpose of life, and not something you do in your spare time. — Shirley Chisholm and Marian Wright Edelman

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COMMON @ CRC PRISON+

COMMON @ CRC PRISON

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In partnership with the Anti-Recidivism Coalition (ARC) and Imagine

Justice and through the social impact campaign REPRESENT JUSTICE, PLUS ONE society, organized a concert and roundtable conversation involving incarcerated individuals alongside Academy-Award Winning Artist and Activist, COMMON.

The event took place at the California Rehabilitation Center (CRC) in Norco, California.

Common performed a rousing set for thousands of CRC residents. During the concert, he was joined on stage by formerly incarcerated rapper and Represent Justice Ambassador Bobby Gonz. Bobby first met Common while incarcerated and performed for him, impressing the rapper. He has since had his sentence commuted and

this concert was his first time back inside. Before the concert, we organized a roundtable discussion with residents of the facility, Represent Justice Ambassadors, and members of ARC. Just Mercy actress Karan Kendrick also graced the stage, and reminded residents of the people on the outside who care about them.

Ultimately, the concert was a manifestation of hope as it inspired empathy, touched the audience on an emotional level and connected the public with individuals impacted by the justice system.

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