Archive for category: Blueprints

THE TIME IS NOW FOR EQUITY!

Social justice is more deeply defined as a concept of fair and just relations between the individual and society as measured by the distribution of wealth, opportunities for personal activity, and social privileges. 

Historically, marginalized members of society have focused on equality when their fight for social justice should really target equity. The step beyond equality is pushing for equitable opportunities for us all, which is arguably the most important component of social justice. 

Social justice simply means equal rights and equitable opportunities for all; a level playing field for every member of society.

An equitable system does not divide things in half if there are two groups — it takes into account other extenuating factors which may justify one group getting more than another.

For example, if Group A has 70 people and Group B has 30 people in an equitable system Group A would receive 70% of the resource and Group B would receive 30%.

As an agency, we believe it is our responsibility to challenge Clients to develop processes that produce equitable environments for all of their employees, partners and vendors.

It is, arguably, stated that sports is the most significant unifier among people for a common goal – winning! That said, the ability for people to remain unified after the game is over is the real challenge.

As social justice movements dominate mainstream media the question is “what role will sports play in dismantling systemic racism in America?”

Throughout history, sports has led the charge for activism and outspoken professional athletes have been the real drivers of social justice awareness (e.g. Tommie Smith and John Carlos, Muhammad Ali, Jim Brown, Colin Kaepernick etc.)

As society moves towards a collective sense of awareness and urgency around racial inequities, it is incumbent upon all of us to lean in – enough is enough! The individual action begins with local voting. Demand local representatives reallocate funds from police to community resources that prioritizes education, healthcare and safety.

As an agency, it is our mission to leverage the power of sports and entertainment to uplift and amplify social justice movements that influence positive narrative change and a solutions-based approach to pressing cultural issues on behalf of the community.

California voters, for additional information on local elections visit electjusticeca.org.

Dear Black Community:

Welcome to Juneteenth 2020!

Let us honor our brothers and sisters that persevered before us and celebrate independence. We have the endurance, ingenuity and resources to run the race set before us; as long as we remain fiercely committed to our collective resolve to be free.

Freedom begins in the mind.

It is critical to understand and leverage the economic empowerment that is already within our means. According to the Nielson Company statistics, Black Americans have roughly $1.3 Trillion in gross spending power and only $26 Billion (2%) of that money is re-circulated in the black community.

Research also states that the black dollar will only recirculate for 6 hours compared to other ethnicities in which their dollars are recirculated for almost a month.

Wealth is the foundation to building affluent communities and generational prosperity. The process starts with reinvesting our dollars in Black-owned businesses.

First Steps to Accountability:

1. Analyze Personal Spending — How Much is Supporting Black-Owned Businesses?
2. Open a Bank Account at a Black-Owned Bank

• • One United
  • Citizens Trust Bank
  • Liberty Bank
  • Industrial Bank
  • The Harbor Bank

3. Research Black-Owned Businesses — Replace Daily Products and Specialty Services

• • We Buy Black
  • Official Black Wall Street 
  • Shop Black
  • Support Black Owned
  • Buy from Black Women

4. Be a Conscious Consumer — Make a Lifelong Commitment
5. Tell a Friend! — Share and Promote Products/Businesses

Good News — there is substantial opportunity for economic growth! For every cent on the dollar reinvested into a black-owned business, product or service the community gains $13 Billion.

When we fight, we win!

As our government allocates funds from the $2 Trillion stimulus package to assist Americans in responding to COVID-19, we need your help in urging our President and members of Congress to include resources for event and production companies whose main source of income derives from bringing congregations of people together.

PLUS ONE society is an award-winning minority and female-owned event production and marketing agency. Parallel to many store front businesses, we have seen our revenues dry up virtually overnight.

Understanding that social distancing is the most effective approach to fight this pandemic we are fully complying with the instructions of our government. While we are uncertain that our business will be able to recover from the lasting effects on society, our hope is that the assistance lawmakers are developing provide fast, substantial, and easily accessible aid for small businesses like PLUS ONE society.

If you believe and support our mission to leverage the power of sports and entertainment to uplift and amplify social justice movements, please contact your local representatives in Congress and President Trump today and urge them to provide resources for small businesses that depend on live events.

Find your House representative here and senators here.