ABOUT PLUS ONE.
Culture is infrastructure.
PLUS ONE society is an Emmy Award–winning cultural strategy + experience architecture firm working across sports, entertainment, media, and civic life.
We help brands, institutions, and leaders understand the cultural moment and build the stories, partnerships, and experiences that move people, resources, and ideas.
Culture shapes what we value, who gets heard, where resources move, and what we believe is possible.
Our work lives there.
Across strategy, story, partnerships, talent, and experience.
TWO DECADES INSIDE CULTURE
For more than 20 years, we’ve worked across sports, entertainment, media, and culture, including work with the NFL, NBA, Amazon Studios, ESPN, IMG, Common, and Represent Justice.
Our work has generated more than $40M in media value, secured more than $5M in aligned funding, and reached hundreds of millions of people.
We’ve worked in boardrooms and communities, on national stages and behind the scenes. That range shapes how we read a moment, where we find leverage, and what we build next.
Explore Our Work →
“Empathy is a derivative of connection.”
– Kristen Renee Ingram, Founder + CEO
OUR METHOD.
Culture moves when narrative, power, and distribution align.
The PLUS ONE Method™ is how we read a cultural moment, find the leverage, and build what can carry the work forward.
POSITION WITH PURPOSE
Find the strongest position.
We look at audience, context, power, perception, and opportunity.
LEAVE LEGACY THROUGH LANGUAGE
Give people language they can carry.
We shape narratives that help people understand an idea, share it, and act on it.
UPLIFT UNAPOLOGETIC STORYTELLING
Protect the truth of the story.
Cultural fluency and emotional intelligence shape how we tell stories and whose experiences are centered.
STRATEGIZE FOR SYSTEMIC SCALE
Build what the idea needs to travel.
We connect narrative, partnerships, talent, experiences, distribution, and institutions around a shared direction.
WHAT GUIDES US.
How we work matters
Context matters
History, power, place, and people shape every assignment.
People are not props
Community, talent, and lived experience are never decoration.
Power should be named
We consider who decides, who benefits, who is heard, and who is missing.
Emotional intelligence is strategic intelligence
What is unsaid can matter as much as what is said.
Care and rigor belong together
Ambitious work should not require extractive ways of working.
Think beyond the moment
Attention is temporary. What the work creates should have a longer life.
WHO WE PARTNER WITH.
PLUS ONE works with organizations and leaders whose decisions shape culture.
- Sports leagues, teams, and talent ecosystems
- Media platforms, studios, and entertainment companies
- Global brands
- Cultural institutions and foundations
- Athletes, artists, and influential public figures
- Executive and leadership teams
They tend to call us when the opportunity is significant, the stakeholders are complex, the cultural stakes are high, or the usual playbook no longer fits.
HOW WE WORK WITH YOU.
The earlier we are in the room, the more we can shape.
THE CULTURAL ADVISORY
Year-round counsel for leaders navigating culture, reputation, visibility, and growth.
Includes:
- Executive advisory + narrative positioning
- Partnership + talent alignment
- Rapid-response cultural counsel
- Quarterly strategic roadmapping
For organizations that need PLUS ONE in the room year-round.
THE LEGACY CAMPAIGN SYSTEM
Campaigns built to live beyond the launch.
From the Super Bowl to state capitols, we bring narrative, talent, partnerships, content, experiences, and distribution together around a shared ambition.
Includes:
- Narrative-shifting campaign strategy
- Talent + cultural partnerships
- Content + distribution
- Institutional + policy alignment
- Experience + activation design
For organizations with a major initiative, launch, or cultural moment that needs to travel further and last longer.
THE IMPACT EXPERIENCE MODEL
Experiences designed for what they can unlock.
We bring people, story, place, and purpose together to deepen relationships, move resources, open doors, and change what people believe is possible.
Includes:
- Experience strategy + cultural architecture
- Audience + ecosystem design
- Talent + partner integration
- Immersive storytelling
- Programming + production oversight
- Distribution + amplification
For moments when who gathers, what happens in the room, and what follows all matter.
WHEN THE QUESTION IS CLEAR.
Some challenges need a more focused engagement.
Cultural Audit
A clear read on where you stand, what’s happening around you, and where the opportunity lives.
Executive Advisory Day
A day with Kristen Renee Ingram to work through a consequential decision, opportunity, or challenge.
Strategy Sprint
A focused 2–4 week engagement around one high-stakes question and what to do next.
SOMETHING CONSEQUENTIAL AHEAD?
Explore Our Work →
CAPABILITIES.
- Narrative + Positioning
- Cultural Strategy
- Campaign Architecture
- Partnership + Talent Strategy
- Experience Architecture
- Executive Advisory
- Programming + Production Oversight
- Content + Distribution
- Institutional + Policy Alignment
SELECTED PARTNERS.
ACKNOWLEDGEMENTS.
