Archive for year: 2020

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PEACE, 2020+

PEACE, 2020

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2020 exposed our most valuable commodity — time. 

PLUS ONE found light in the darkness of a pandemic, uprisings and immeasurable injustices by building capacity to continue our mission of leveraging the power of sports and entertainment to uplift and amplify social justice movements in a new headquarters located in DTLA.

As a marketing and events agency focused on social justice and racial equity, our work throughout the year laddered up to tangible results driven by our clients and partners’ shared goals for social impact:

Our 2020 progress was driven by PLUS ONE curated campaigns and conversations with celebrities and system-impacted individuals as well as a mix of the following live and virtual events:

Additionally, PLUS ONE is excited to announce that in 2021 we will be expanding into Portland, Or — hometown of our CEO + Executive Producer Kristen Ingram. 

Service is the rent we pay for living on this earth, for being. It is the very purpose of life, and not something you do in your spare time. — Shirley Chisholm and Marian Wright Edelman

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THE UNDEFEATED+

THE UNDEFEATED

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The Undefeated, ESPN’s content initiative exploring the intersections of sports, race and culture leveraged the power of storytelling to showcase ‘Play for Justice’, a PLUS ONE society produced event that was created to expose policy makers and NBA teams to people directly affected by mass incarceration through a series of basketball games and round table discussions.

WATCH: Playing for Justice

Thus far, PLUS ONE and Represent Justice has partnered with four NBA teams including the Cleveland Cavaliers, Los Angeles Lakers, Milwaukee Bucks and Sacramento King. The 30-minute documentary  highlighted the Milwaukee Bucks and Sacramento Kings prisons visits. Featuring NBA MVP Giannis Antetokounmpo along with Trevor Ariza, Sterling Brown, George Hill, D.J. Wilson, Kyle Krover and more, as they discuss their experiences with the incarcerated men.

Our main goal was to effectively change hearts and minds by:

  1. Humanizing incarcerated individuals through storytelling
  2. Advancing criminal justice reform bills in key states
  3. Inspiring players and teams to become effective advocates

“The documentary captured the incredible impact teams can have when supporting social justice initiatives. In addition, it illustrated the solution focused approach of changing policies that contribute to mass incarceration.” Kristen Ingram, CEO + Executive Producer PLUS ONE society.

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ELECT JUSTICE CALIFORNIA+

ELECT JUSTICE CALIFORNIA

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We’re making voting on criminal justice issues in California easy-peasy!

Through Elect Justice CA, a non-partisan, unbiased voting campaign, on behalf of Live Free, Represent Justice, NextGen Policy, Anti-Recidivism Coalition, Initiate Justice and the League of Women Voters of California, we are providing critical information on candidates and ballot measure that directly impact the local criminal justice system (e.g. Mayors, City Councils, Sheriffs, District Attorneys and Judges).

Local officials make decisions that impact voters’ daily lives, but local elections receive little media attention. Voters often cast their ballot without understanding candidates’ platforms or the positions. It is critical that those who have the ability to vote, elect candidates who will best serve and protect the community.

And you get to choose them!

Elect Justice CA provides the opportunity for you to choose candidates whose values and policies best match your vision for how the justice system should function in your community. 

If your vote didn’t matter, they wouldn’t be trying so hard to suppress it.

MAKE A PLAN TO VOTE LOCAL. 

November 3rd is the last day of the election, not the first.

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THE “I” IN WIN+

THE “I” IN WIN

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It is, arguably, stated that sports is the most significant unifier among people for a common goal – winning! That said, the ability for people to remain unified after the game is over is the real challenge.

As social justice movements dominate mainstream media the question is “what role will sports play in dismantling systemic racism in America?”

Throughout history, sports has led the charge for activism and outspoken professional athletes have been the real drivers of social justice awareness (e.g. Tommie Smith and John Carlos, Muhammad Ali, Jim Brown, Colin Kaepernick etc.)

As society moves towards a collective sense of awareness and urgency around racial inequities, it is incumbent upon all of us to lean in – enough is enough! The individual action begins with local voting. Demand local representatives reallocate funds from police to community resources that prioritizes education, healthcare and safety.

As an agency, it is our mission to leverage the power of sports and entertainment to uplift and amplify social justice movements that influence positive narrative change and a solutions-based approach to pressing cultural issues on behalf of the community.

California voters, for additional information on local elections visit electjusticeca.org.

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INTO ACTION+

INTO ACTION

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Our future is in great hands with the young people that are leading powerful movements for positive change in key global issues. PLUS ONE has committed to help amplify our communities’ voices in the effort to mobilize the vote and reclaim our future though INTO ACTION.

INTO ACTION, presented by March for Our Lives and Sankofa.org, is a 3-day online festival of arts and ideas that brings together some of our nation’s most prolific and talented visual artists, athletes, activists, musicians, poets, policymakers and community leaders like Common, Usher, John Legend, Kendrick Sampson, Stacey Abrams, Phillip Agnew and more. The event will feature a series of presentations, panel discussions, performances and live artmaking designed to increase voter registration, engagement and turnout.

According to census research, for the first time in almost over 25 years, the turnout for young people’s (18- to 29-year-olds) rose from 20% to 36% during midterm elections. Currently, 47 million who are eligible to vote in the 2020 election, including 15 million new voters turning 18 since the last election. Suggesting that the youth vote will have a major impact on this upcoming election.

Ultimately, it is imperative that we support our youth who are leading efforts to face society’s biggest challenges such as climate change, mass incarceration, gun violence and rising student debt. They’re taking their futures into their own hands and it time we recognized their power and amplified their voices accordingly.

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STRONGER TOGETHER+

STRONGER TOGETHER

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As the hearts and minds of people globally shift towards a more racially conscious society, it is incumbent upon all of us to do our part to fight systemic racism.

That process begins with the youth. Studies repeatedly show that children are not born with biased or prejudiced thoughts. Those impressions are received throughout society and shapes their opinions of people, places and cultures.

“If tolerance, respect and equity permeate family life, they will translate into values that shape societies, nations and the world.” – Kofi Annan

In an effort to take steps towards an equitable future, PLUS ONE society has partnered with Kasey Jones, Ink. to announce the release of our ‘Stronger Together Coloring Kits’ for children.

SHOP: Stronger Together Coloring Kit

We believe that change starts at home with honest family conversations and this coloring kit, which includes 7 Tips for Raising Race-Conscious Children, will help guide those discussions.

Additionally, 100% of profits from our Stronger Together Coloring Kit  sales will directly benefit Los Angeles based grassroots organizations that advance social change like Black Lives Matter LA, BLD PWR and Anti-Recidivism Coalition.

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JUNETEENTH+

JUNETEENTH

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Dear Black Community:

Welcome to Juneteenth 2020!

Let us honor our brothers and sisters that persevered before us and celebrate independence. We have the endurance, ingenuity and resources to run the race set before us; as long as we remain fiercely committed to our collective resolve to be free.

Freedom begins in the mind.

It is critical to understand and leverage the economic empowerment that is already within our means. According to the Nielson Company statistics, Black Americans have roughly $1.3 Trillion in gross spending power and only $26 Billion (2%) of that money is re-circulated in the black community.

Research also states that the black dollar will only recirculate for 6 hours compared to other ethnicities in which their dollars are recirculated for almost a month.

Wealth is the foundation to building affluent communities and generational prosperity. The process starts with reinvesting our dollars in Black-owned businesses.

First Steps to Accountability:

  1. Analyze Personal Spending — How Much is Supporting Black-Owned Businesses?
  2. Open a Bank Account at a Black-Owned Bank
  1. Research Black-Owned Businesses — Replace Daily Products and Specialty Services
  1. Be a Conscious Consumer — Make a Lifelong Commitment
  2. Tell a Friend! — Share and Promote Products/Businesses

Good News — there is substantial opportunity for economic growth! For every cent on the dollar reinvested into a black-owned business, product or service the community gains $13 Billion.

When we fight, we win!

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CHAMPIONS OF CHANGE+

CHAMPIONS OF CHANGE

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PLUS ONE has been proud to partner with the Ross Initiative in Sports for Equality (RISE) over the past few years with programs and events such as the Leadership & Sports Advocacy Workshops at Morehouse College and NFL Super Bowl Movie-Screening for the feature film Just Mercy.

RISE is a national nonprofit that educates and empowers the sports community to eliminate racial discrimination, champion social justice and improve race relations. Together, we inspire leaders in sports to create positive change on matters of race and equality and provide tools for them to become effective advocates for change.

As we continue to advance the conversation around social justice, PLUS ONE CEO & Executive Producer, Kristen Ingram and Milwaukee Bucks Guard, George Hill joined Champions of Change (The RISE Podcast), to discuss the power of sports – specifically when leveraged to advocate incarcerated communities.

It is an honor to contribute and collaborate with organizations, like RISE, who are leading the way to a more equitable future for all of us.

The only thing greater than sport is the spirit that rises from it.

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INFLUENTIAL JUSTICE+

INFLUENTIAL JUSTICE

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In response to the mounting COVID-19 ​global pandemic, we have made the decision to pivot from live to virtual events while still partnering with some of the most influential names in sports and entertainment for our latest series: #InfluentialJustice

#InfluentialJustice aims to  bring awareness and raise funds to support criminal justice reform organizations and incarcerated communities during the COVID-19 pandemic by connecting  artists, athletes and advocates for conversations every week centered around the power of art, music, sports and faith and the role each plays on inside prisons across the country.

Schedule:

April 7 — Raja Kumari x Richie Reseda

April 11 – The Professor x Jarrett Harper

April 14 – DeVon Franklin x Topeka K. Sam

April 18 – Syncopated Ladies x April Grayson

April 21 – Goapele x Bobby Gonz

April 25 – Cynthia Bailey & Mike Hill x Shaka Senghor

April 28 – George Hill x Xavier McElrath-Bey [#NBATogetherLive Special Edition]

As a collective, we must continue to push forward even through these challenging times.

#QualityQuestion: What are you doing to optimize your time during social-distancing?

#QualityQuote: “With the new day comes new strength and new thoughts.” – Eleanor Roosevelt

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PROTECT LIVE EVENT SMALL BUSINESSES DURING COVID-19+

PROTECT LIVE EVENT SMALL BUSINESSES DURING COVID-19

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As our government allocates funds from the $2 Trillion stimulus package to assist Americans in responding to COVID-19, we need your help in urging our President and members of Congress to include resources for event and production companies whose main source of income derives from bringing congregations of people together.

PLUS ONE society is an award-winning minority and female-owned event production and marketing agency. Parallel to many store front businesses, we have seen our revenues dry up virtually overnight.

Understanding that social distancing is the most effective approach to fight this pandemic we are fully complying with the instructions of our government. While we are uncertain that our business will be able to recover from the lasting effects on society, our hope is that the assistance lawmakers are developing provide fast, substantial, and easily accessible aid for small businesses like PLUS ONE society.

If you believe and support our mission to leverage the power of sports and entertainment to uplift and amplify social justice movements, please contact your local representatives in Congress and President Trump today and urge them to provide resources for small businesses that depend on live events.

Find your House representative here and senators here.

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