The Undefeated, ESPN’s content initiative exploring the intersections of sports, race and culture leveraged the power of storytelling to showcase ‘Play for Justice’, a PLUS ONE society produced event that was created to expose policy makers and NBA teams to people directly affected by mass incarceration through a series of basketball games and round table discussions.
Thus far, PLUS ONE and Represent Justice has partnered with four NBA teams including the Cleveland Cavaliers, Los Angeles Lakers, Milwaukee Bucks and Sacramento King. The 30-minute documentary highlighted the Milwaukee Bucks and Sacramento Kings prisons visits. Featuring NBA MVP Giannis Antetokounmpo along with Trevor Ariza, Sterling Brown, George Hill, D.J. Wilson, Kyle Krover and more, as they discuss their experiences with the incarcerated men.
Our main goal was to effectively change hearts and minds by:
- Humanizing incarcerated individuals through storytelling
- Advancing criminal justice reform bills in key states
- Inspiring players and teams to become effective advocates
“The documentary captured the incredible impact teams can have when supporting social justice initiatives. In addition, it illustrated the solution focused approach of changing policies that contribute to mass incarceration.” Kristen Ingram, CEO + Executive Producer PLUS ONE society.